“ 20 years ago, a hypermarket near Paris has put on shelves around 20 of our 25kg bags of rice. Surprisingly, everything was gone within 2 hours, in one week, 30 pallets were sold ”.


This anecdote, told by Anne Haudecoeur, CEO of Haudecoeur, is revealing of its potential in supermarkets.

By the end of the 80’s, Haudecoeur was the first company to offer to supermarkets products directly targeting populations from North Africa, Africa, Asia and Caribbean. Its knowledge of its clients’ food habits allows Haudecoeur to offer wide range of daily use products.

Today, we are present in all retail chains.

We adapt our offer according to every stores’ potential in order to offer them an all exclusive solution.